Description - Children as Consumers by Barrie Gunter
Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.
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(234mm x 156mm x mm)
Publisher: Taylor & Francis Ltd
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