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Description - Children as Consumers by Barrie Gunter

Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.

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Book Details

ISBN: 9780415185356
ISBN-10: 0415185351
Format: Paperback
(234mm x 156mm x mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Mar-1998
Country of Publication: United Kingdom

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