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Description - Understanding the Older Consumer by Barrie Gunter

This volume presents an examination of the demographic, behavioural and psychological profiles of older consumers. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred.

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Book Details

ISBN: 9780415186445
ISBN-10: 0415186447
Format: Paperback
(234mm x 156mm x 10mm)
Pages: 192
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 9-Mar-1998
Country of Publication: United Kingdom

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