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Description - Consumer Value by Morris B. Holbrook

This text attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through a framework based around the following seven concepts: efficiency, excellence, status, play, aesthetics, ethics and spirituality.

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Book Details

ISBN: 9780415191920
ISBN-10: 0415191920
Format: Hardback
(234mm x 156mm x mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 3-Dec-1998
Country of Publication: United Kingdom

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