Description - Consumer Value by Morris B. Holbrook
This text attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through a framework based around the following seven concepts: efficiency, excellence, status, play, aesthetics, ethics and spirituality.
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(234mm x 156mm x 11mm)
Publisher: Taylor & Francis Ltd
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