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Description - Attitudes and Persuasion by Philip Erwin

Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour. The nature, function and origins of attitudes are examined, and a review of how they can be measured is provided. The book then addresses the complex issues of whether we always behave in accordance with our attitudes and what factors may influence us to change our attitudes. This is linked to a final chapter on contemporary theoretical explanations of attitude change and persuasion.

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Book Details

ISBN: 9780415196222
ISBN-10: 0415196221
Format: Paperback
(216mm x 138mm x mm)
Pages: 166
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 16-Aug-2001
Country of Publication: United Kingdom

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Author Biography - Philip Erwin

Phil Erwin has taught and researched in social psychology for over 20 years. He has written numerous journal articles and two previous books. He is currently Head of Psychology at the University of North London.