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Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry' * 'excellence' * business process re-engineering * empowerment * culture * knowledge work * globalization. 'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

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Book Details

ISBN: 9780415206402
ISBN-10: 0415206405
Format: Paperback
(234mm x 156mm x 21mm)
Pages: 428
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 25-Aug-2000
Country of Publication: United Kingdom

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