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Description - Internal Marketing: Directions for Management by Barbara Lewis

By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current 'state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including: social model of marketing human resource management perspective marketing and service management quality management organisational development corporate identity, image and reputation corporate communication David Ballantyne Monash University, Australia. Leonard Berry Texas A&M University, USA. Ian CHaston University of Plymouth Business School, UK. James Barnes and Peter Dunne

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Book Details

ISBN: 9780415213172
ISBN-10: 0415213177
Format: Hardback
(234mm x 156mm x 20mm)
Pages: 332
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Aug-2000
Country of Publication: United Kingdom

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Author Biography - Barbara Lewis

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

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