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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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Book Details

ISBN: 9780415213820
ISBN-10: 0415213827
Format: Hardback
(234mm x 156mm x 16mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-2000
Country of Publication: United Kingdom

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