Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Understanding Women's Magazines by Anna Gough-Yates

Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyses the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red . She relates the revolution in the women's magazines' market to the consumer culture which has brought an increasing focus on conusumer 'lifestyles', and shows how magazines have tried to 'get close to the reader' in their attempts to identify and target the'new' women of the contemporary world.

Buy Understanding Women's Magazines by Anna Gough-Yates from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415216388
ISBN-10: 0415216389
Format: Hardback
(229mm x 152mm x mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 12-Dec-2002
Country of Publication: United Kingdom

Other Editions - Understanding Women's Magazines by Anna Gough-Yates

Book Reviews - Understanding Women's Magazines by Anna Gough-Yates

» Have you read this book? We'd like to know what you think about it - write a review about Understanding Women's Magazines book by Anna Gough-Yates and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Anna Gough-Yates

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

Books By Anna Gough-Yates

Understanding Women's Magazines by Anna Gough-Yates
Paperback, December 2002
$44.09
Action TV by Anna Gough-Yates
Paperback, November 2001
$44.09