1300 36 33 32

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

Buy Machiavelli, Marketing and Management book by Phil Harris from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415216708
ISBN-10: 0415216702
Format: Paperback
(234mm x 156mm x 14mm)
Pages: 260
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 20-Apr-2000
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Machiavelli, Marketing and Management book by Phil Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Books By Author Phil Harris

Introduction to Law by Phil Harris

An Introduction to Law

Paperback, October 2015
$63.86
Handbook of Public Affairs by Phil Harris

The Handbook of Public Affairs

Hardback, June 2005
$246.60