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Description - Perspectives on Public Relations Research by Danny Moss

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

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Book Details

ISBN: 9780415217675
ISBN-10: 0415217679
Format: Hardback
(216mm x 140mm x mm)
Pages: 288
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 28-Oct-1999
Country of Publication: United Kingdom

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