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Description - The Why of Consumption by Cynthia Huffman

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as: * What is the nature of motives, goals, and desires that prompt consumption behaviours? * Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? * How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

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Book Details

ISBN: 9780415220958
ISBN-10: 0415220955
Format: Hardback
(234mm x 156mm x 21mm)
Pages: 356
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 16-Nov-2000
Country of Publication: United Kingdom

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Author Biography - Cynthia Huffman

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Books By Cynthia Huffman

Why of Consumption by Cynthia Huffman
Paperback, April 2003