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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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Book Details

ISBN: 9780415223249
ISBN-10: 0415223245
Format: Paperback
(234mm x 156mm x 10mm)
Pages: 192
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-2000
Country of Publication: United Kingdom

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