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Description - The Management of Intangibles by Ahmed Bounfour

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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Book Details

ISBN: 9780415224932
ISBN-10: 0415224934
Format: Hardback
(234mm x 156mm x 24mm)
Pages: 336
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 7-Nov-2002
Country of Publication: United Kingdom

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