Call Boomerang Books 1300 36 33 32

Description - The History of Mitsubishi Corporation in London by Pernille Rudlin

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. Mitsubishi's London branch grew to become the hub of its business in Europe, and the European coordinator for aiding Japan's economic miracle. With the slowdown in Japanese economic growth, however, Mitsubishi Corporation's mission of representing Japan is no longer so profitable. This book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has had unprecedented access to the corporation's people, archives and company culture. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present. Using her unique perspective, Rudlin blends historical, cross-cultural and management approaches to bring new insights into the world of Japanese corporate culture in Britain.

Buy The History of Mitsubishi Corporation in London by Pernille Rudlin from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415228725
ISBN-10: 0415228727
Format: Hardback
(216mm x 140mm x mm)
Pages: 258
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2000
Country of Publication: United Kingdom

Other Editions - The History of Mitsubishi Corporation in London by Pernille Rudlin

Book Reviews - The History of Mitsubishi Corporation in London by Pernille Rudlin

» Have you read this book? We'd like to know what you think about it - write a review about History of Mitsubishi Corporation in London book by Pernille Rudlin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Pernille Rudlin

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).