The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.
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(216mm x 140mm x 15mm)
Publisher: Taylor & Francis Ltd
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Book Review: Consumption in Asia by Beng Chua - Reviewed by pcoutas (05 Jun 2011)
This review focuses on the chapter 'Singaporeans Ingesting McDonalds'.
By presenting an analysis of the introduction, popularity and consumption of McDonalds in Singapore and , Chua Beng-Huart argues against 'any simplistic equation of product consumption with imaginary consumption of a culturally desired Other.' In other words, just because a product is imported does not mean culture is also imported in the process and 'forced' on to local communities. This is an interesting take on the 'cultural imperialism' thesis, and in presenting examples from inside and out of Singapore, Chua Beng-Huart makes a convincing case.
This book is essential reading for anyone investigating global television flows, especially from an anthropological perspective.