1300 36 33 32

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

Buy Role of Resources in Global Competition book by John Fahy from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415237116
ISBN-10: 0415237114
Format: Hardback
(234mm x 156mm x 18mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 23-Aug-2001
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about Role of Resources in Global Competition book by John Fahy and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review

Books By Author John Fahy

Foundations of Marketing by John Fahy

Foundations of Marketing

Paperback, March 2015