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Description - Introducing Social Semiotics by Theo Van Leeuwen

"Introducing Social Semiotics "is a lively look at the ways in which different aspects of modern society combine to create meaning. These 'semiotic resources' surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. "Introducing Social Semiotics "uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, "Introducing Social Semiotics "makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

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Book Details

ISBN: 9780415249430
ISBN-10: 0415249430
Format: Hardback
(246mm x 174mm x mm)
Pages: 314
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Dec-2004
Country of Publication: United Kingdom

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Author Biography - Theo Van Leeuwen

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.

Books By Theo Van Leeuwen

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Language of New Media Design by Theo Van Leeuwen
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Discourse and Practice by Theo Van Leeuwen
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