Description - Business by Mark Vernon
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Buy Business by Mark Vernon from Australia's Online Independent Bookstore, Boomerang Books.
(216mm x 140mm x 19mm)
Publisher: Taylor & Francis Ltd
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