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Description - Business by Mark Vernon

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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Book Details

ISBN: 9780415253246
ISBN-10: 0415253241
Format: Paperback
(216mm x 138mm x 19mm)
Pages: 272
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 4-Oct-2001
Country of Publication: United Kingdom

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