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Description - Innovation as Strategic Reflexivity by Jon Sundbo

How important is strategic reflexivity to business development? This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles. From an evolutionary point of view, the contributors argue that firms and organizations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge between strategy and innovation, they suggest, is through strategic reflexivity. The contributions, both theoretically and empirically based, range across a number of disciplines, including economics, business administration, innovation studies, management theory, sociology and political science. These are all united by a theoretical core: the perception that strategic reflexivity is vital to business-development, and that innovation should be much more thoroughly analysed. All those with a broad interest in innovation theory and technical change, including social scientists, policy-makers and managers, will find this book valuable and thought-provoking reading.

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Book Details

ISBN: 9780415273800
ISBN-10: 0415273803
Format: Hardback
(234mm x 156mm x 25mm)
Pages: 304
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 21-Mar-2002
Country of Publication: United Kingdom

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Innovation as Strategic Reflexivity by Jon Sundbo
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