Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Brands by Marcel Danesi

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces: the origins of brands naming and brand image how semiotic theory can be used to analyse brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyses the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. 'Brands' includes an annotated guide to further reading, details of useful websites and a comprehensive bibliography.

Buy Brands by Marcel Danesi from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415279987
ISBN-10: 0415279984
Format: Paperback
(216mm x 138mm x mm)
Pages: 176
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-Feb-2003
Country of Publication: United Kingdom

Other Editions - Brands by Marcel Danesi

Book Reviews - Brands by Marcel Danesi

» Have you read this book? We'd like to know what you think about it - write a review about Brands book by Marcel Danesi and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Marcel Danesi

Everything Book Of Logic Puzzles Volume Ii by Marcel Danesi
Paperback, September 2017
$24.90
Everything Book Of Logic Puzzles Volume I by Marcel Danesi
Paperback, July 2017
$24.90
Murder In Plain English by Marcel Danesi
Hardback, February 2017
$39.87