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This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.

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Book Details

ISBN: 9780415281812
ISBN-10: 0415281814
Format: Paperback
(198mm x 129mm x 19mm)
Pages: 264
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 28-Nov-2002
Country of Publication: United Kingdom

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