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Description - Medicine, the Market and the Mass Media by Virginia Berridge

This collection opens up the post war history of public health to sustained research-based historical scrutiny. "Medicine, the Market and the Mass Media" examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. For students of the history of medicine this book will prove extremely valuable.

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Book Details

ISBN: 9780415304320
ISBN-10: 0415304326
Format: Hardback
(234mm x 156mm x mm)
Pages: 320
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 12-Sep-2005
Country of Publication: United Kingdom

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Author Biography - Virginia Berridge

London School of Hygiene nad Tropical Medicine

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