Call Boomerang Books 1300 36 33 32

Description - Understanding Green Consumer Behaviour by Sigmund A. Wagner

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: * How do consumers develop 'meaning' regarding green products? * How are such processes subconsciously structured by certain activities of the mind? * How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.

Buy Understanding Green Consumer Behaviour by Sigmund A. Wagner from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415316194
ISBN-10: 0415316197
Format: Paperback
(234mm x 156mm x 25mm)
Pages: 304
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Apr-2003
Country of Publication: United Kingdom

Other Editions - Understanding Green Consumer Behaviour by Sigmund A. Wagner

Book Reviews - Understanding Green Consumer Behaviour by Sigmund A. Wagner

» Have you read this book? We'd like to know what you think about it - write a review about Understanding Green Consumer Behaviour book by Sigmund A. Wagner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Sigmund A. Wagner

Understanding Green Consumer Behaviour by Sigmund A. Wagner
Hardback, November 1997
$264.60