Call Boomerang Books 1300 36 33 32

Description - Fundraising Management by Adrian Sargeant

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Buy Fundraising Management by Adrian Sargeant from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415317023
ISBN-10: 0415317029
Format: Paperback
(246mm x 174mm x 19mm)
Pages: 368
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Feb-2004
Country of Publication: United Kingdom

Book Reviews - Fundraising Management by Adrian Sargeant

» Have you read this book? We'd like to know what you think about it - write a review about Fundraising Management book by Adrian Sargeant and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Adrian Sargeant

Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University. Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.

Books By Adrian Sargeant

Fundraising Principles and Practice by Adrian Sargeant
Hardback, April 2017
Fundraising Management by Adrian Sargeant
Hardback, July 2014
Building Donor Loyalty by Adrian Sargeant
Paperback, April 2011