Call Boomerang Books 1300 36 33 32

Description - Management: The Basics by Morgen Witzel

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Buy Management: The Basics by Morgen Witzel from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415320177
ISBN-10: 0415320178
Format: Hardback
(216mm x 138mm x 16mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 27-May-2004
Country of Publication: United Kingdom

Book Reviews - Management: The Basics by Morgen Witzel

» Have you read this book? We'd like to know what you think about it - write a review about Management: The Basics book by Morgen Witzel and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Morgen Witzel

Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).

Books By Morgen Witzel

Doing Business in China by Morgen Witzel
Paperback, December 2016
$57.59
Leadership Paradoxes by Morgen Witzel
Hardback, February 2016
$161.10
Management Consultancy by Morgen Witzel
Hardback, December 2015
$198.90
Managing for Success by Morgen Witzel
Hardback, April 2015
$72.54