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Description - International Business and Information Technology by Masood Samii

Until relatively recently, it was the domestic perspective of business which was the driving force behind information technology applications. But in the age of globalization, there is an increasing need for IT to be more 'global friendly'. International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology. Firstly, it assesses the impact of current developments in IT on the operation of multinational corporations on both a practical and theoretical level and explores how it can improve competitive advantage. Secondly, it investigates how doing business in an international environment affects the design, implementation and management of information systems for global enterprises. The text offers a much-needed overview of the key trends in IT and global business management, with contributors from the fields of IT, international business, business development and marketing. Taking a multi-disciplinary approach, the text includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter and raise the issues that are of real relevance to managers working internationally. International Business & Information Technology is essential reading for academics, students and practitioners working in the fields of IT, International Business and Strategy. C. Bulent Aybar, Southern New Hampshire, USA John G. Chambers II, PAREXEL International Tom Chan, Southern New Hampshire, USA J.S. Collins, Southern New Hampshire, USA Aysun Ficici, Southe

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Book Details

ISBN: 9780415325417
ISBN-10: 0415325412
Format: Hardback
(246mm x 174mm x 14mm)
Pages: 216
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 15-Apr-2004
Country of Publication: United Kingdom

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Author Biography - Masood Samii

Massood Samii is Professor and Chairman of the International Business Department at Southern New Hampshire University, USA. Gerald Karush is Professor in the Information Technology Department at S outhern New Hampshire University, USA.