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Description - Essentials of Corporate Communication by Cees van Riel

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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Book Details

ISBN: 9780415328265
ISBN-10: 0415328268
Format: Hardback
(234mm x 156mm x 24mm)
Pages: 328
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 28-Feb-2006
Country of Publication: United Kingdom

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Author Biography - Cees van Riel

Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York