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Description - Inside Consumption by S. Ratneshwar

Following on from "The Why of Consumption," this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. Topics include: * the interplay between the heart and the mind in what consumers desire * hedonic, utilitarian, and variety-seeking motives * implications of a promotion versus prevention focus in consumer decision-making * motives for engaging in socially undesirable consumer behaviours * how individual consumers, communities and cultures come to value brands, fashion goods, and objects of art * inter-generational as well as information age influences on the motives underlying consumers' identities, both present and future. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

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Book Details

ISBN: 9780415341943
ISBN-10: 0415341949
Format: Paperback
(234mm x 156mm x mm)
Pages: 380
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 11-Aug-2005
Country of Publication: United Kingdom

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Author Biography - S. Ratneshwar

University of Missouri, USA University of Virginia, USA

Books By S. Ratneshwar

Inside Consumption by S. Ratneshwar
Hardback, August 2005
Why of Consumption by S. Ratneshwar
Paperback, April 2003