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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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Book Details

ISBN: 9780415349949
ISBN-10: 041534994X
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 260
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 5-May-2005
Country of Publication: United Kingdom

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Strategic Management and Online Selling by Susanne Royer

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