Call Boomerang Books 1300 36 33 32

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

Buy Visual Consumption book by Jonathan E. Schroeder from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415366250
ISBN-10: 0415366259
Format: Paperback
(234mm x 156mm x 12mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Apr-2005
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Visual Consumption book by Jonathan E. Schroeder and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Author Jonathan E. Schroeder

Conversations on Consumption by Jonathan E. Schroeder

Conversations on Consumption

Paperback, July 2015
$62.09
Brands by Jonathan E. Schroeder

Brands

Hardback, December 2014
$220.50
Routledge Companion to Visual Organization by Jonathan E. Schroeder

The Routledge Companion to Visual Organization

Hardback, August 2013
$334.80
Visual Consumption by Jonathan E. Schroeder

Visual Consumption

Hardback, January 2002
$233.10