With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership: * How do leaders communicate? * Do leaders communicate more by words, or actions? * Do leaders have unique communication strategies? * Are leaders moral beings, or impostors? The book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication. It argues that leadership style is performed through the cumulative interaction of non-verbal modes - dress, body language, physical possessions, symbols and symbolic actions - with verbal strategies for communicating visions, values and legitimacy.
In order to understand how each of these leaders undertakes a dramatic 'performance' of leadership, Jonathan Charteris-Black uses Erving Goffman's notion of 'Front'. Noting the inherent similarities between the mutual dependency of actors with audiences and leaders with followers, the book suggests that leaders - like actors - use metaphors and symbols to satisfy followers' psychological and symbolic needs and that leadership is communicated through impression management, metaphor and media choices. A fascinating and well executed study, this book will interest students and academics working on leadership, applied linguistics, communication studies and politics.
Buy The Communication of Leadership book by Jonathan Charteris-Black from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 21mm)
Publisher: Taylor & Francis Ltd
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Author Biography - Jonathan Charteris-Black
University of Surrey, UK.