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Description - Reconfiguring Public Relations by David McKie

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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Book Details

ISBN: 9780415394086
ISBN-10: 0415394082
Format: Hardback
(234mm x 156mm x 17mm)
Pages: 200
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-May-2007
Country of Publication: United Kingdom

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