Call Boomerang Books 1300 36 33 32

Description - Routledge Handbook of Sports Sponsorship by Alain Ferrand

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: / Sports marketing and sports management theory. / Stage by stage analysis of the sponsorship process /The roles of different key stakeholders in the process / Thorough explanation of copyright and contract law for sports sponsorship / Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

Buy Routledge Handbook of Sports Sponsorship by Alain Ferrand from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415401111
ISBN-10: 0415401119
Format: Paperback
(246mm x 174mm x mm)
Pages: 288
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 17-Nov-2006
Country of Publication: United Kingdom

Other Editions - Routledge Handbook of Sports Sponsorship by Alain Ferrand

Book Reviews - Routledge Handbook of Sports Sponsorship by Alain Ferrand

» Have you read this book? We'd like to know what you think about it - write a review about Routledge Handbook of Sports Sponsorship book by Alain Ferrand and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Alain Ferrand

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Federation Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d'Educacio Fisica de Catalunya, Barcelona, and a practising sports lawyer.

Books By Alain Ferrand

Olympic Marketing by Alain Ferrand
Paperback, April 2012
Marketing the Sports Organisation by Alain Ferrand
Paperback, August 2008