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Description - Global Public Relations by Alan R. Freitag

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: * foundational theories, and factors that shape the discipline * communication across cultures * trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

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Book Details

ISBN: 9780415448154
ISBN-10: 0415448158
Format: Paperback
(246mm x 174mm x mm)
Pages: 328
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 22-Dec-2008
Country of Publication: United Kingdom

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Author Biography - Alan R. Freitag

University of North Carolina at Charlotte, USA