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Description - Neon Metropolis by Hal Rothman

Like the Emerald City, Las Vegas glitters brightly in the vast Nevada desert, a haven for refugees from the ordinary America. A hip, iconic playground that exports nothing, it nonetheless earns billions from consumer services alone As other cities try to mirror its success, and huge respectable corporations like Coca-Cola invest in a piece of the pie, the very traits that have ostracized Las Vegas in the past - hedonism, money worship and permissiveness have today made it America's fastest growing urban centre. From the gambling-driven, mob-run Sin City of the 1940s to the corporatization of the Strip as a respectable family entertainment centre after the 1970s, Las Vegas has shown incredible economic resilience and adaptability. This full account of America's new dream capital, this book shows how Las Vegas gambled on the post-industrial service economy, well before the rest of the country knew it was coming, and won.

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Book Details

ISBN: 9780415926133
ISBN-10: 0415926130
Format: Paperback
(229mm x 152mm x mm)
Pages: 368
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Ltd
Publish Date: 8-May-2003
Country of Publication: United States

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Author Biography - Hal Rothman

Hal Rothman is a professor of history at the University of Nevada, Las Vegas, and the editor of the journal Environmental History. The author of Devil's Bargains: Tourism in the Twentieth Century American West, Rothman is a frequent commentator on Las Vegas. He has been featured on National Public Radio, CBS Sunday Morning, and in The New York Times, The Wall Street Journal and in the four-hour A&E Television Network documentary, Las Vegas.

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