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Description - The Audience in Everyday Life by S. Elizabeth Bird

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S.Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a range of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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Book Details

ISBN: 9780415942584
ISBN-10: 0415942586
Format: Paperback
(229mm x 152mm x 13mm)
Pages: 256
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jul-2003
Country of Publication: United States

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Author Biography - S. Elizabeth Bird

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.

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Dressing In Feathers by S. Elizabeth Bird
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