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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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Book Details

ISBN: 9780415942584
ISBN-10: 0415942586
Format: Paperback
(229mm x 152mm x 13mm)
Pages: 256
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jul-2003
Country of Publication: United States

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Author Biography - S. Elizabeth Bird

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.

Books By Author S. Elizabeth Bird

Anthropology of News and Journalism by S. Elizabeth Bird

The Anthropology of News and Journalism

Paperback, October 2009
Dressing in Feathers by S. Elizabeth Bird

Dressing in Feathers

Paperback, April 1996