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Description - Routledge Handbook of Public Diplomacy by Nancy Snow

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

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Book Details

ISBN: 9780415953016
ISBN-10: 0415953014
Format: Hardback
(254mm x 178mm x mm)
Pages: 404
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-Nov-2008
Country of Publication: United Kingdom

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Author Biography - Nancy Snow

Syracuse University, New York, USA University of Leeds, UK

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