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Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate's party images-the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals' political perceptions and, ultimately, voting behavior. Party Images in the American Electorate systematically examines the substance, evolution, and manipulation of party images within the American public over the last half century, both within the public as a whole and within important subgroups based on class, race and ethnicity, sex, and religiosity. Ultimately, this important book investigates how these party images are tied into the story of party polarization and how they affect electoral outcomes in the United States.

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Book Details

ISBN: 9780415962766
ISBN-10: 0415962765
Format: Paperback
(229mm x 152mm x 10mm)
Pages: 136
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 15-Jan-2009
Country of Publication: United Kingdom


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Author Biography - Mark D. Brewer

Mark D. Brewer is Assistant Professor of Political Science at the University of Maine. He is the author of Relevant No More? The Catholic/Protestant Divide in American Electoral Politics; and co-author of Diverging Parties; Split: Class and Cultural Divides in American Politics; and Parties and Elections in America, 5th edition.

Books By Author Mark D. Brewer

Parties Respond by Mark D. Brewer

The Parties Respond

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Dynamics of American Political Parties by Mark D. Brewer

Dynamics of American Political Parties

Hardback, July 2009
Diverging Parties by Mark D. Brewer

Diverging Parties

Paperback, July 2002