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Description - Media Choice by Tilo Hartmann

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

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Book Details

ISBN: 9780415964586
ISBN-10: 041596458X
Format: Paperback
(229mm x 152mm x mm)
Pages: 320
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-Apr-2009
Country of Publication: United Kingdom

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Author Biography - Tilo Hartmann

Peter Vorderer, VU University Amsterdam, The Netherlands

Books By Tilo Hartmann

Media Choice by Tilo Hartmann
Hardback, April 2009
$189.00