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Description - Electronic Media Criticism by Peter B. Orlik

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

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Book Details

ISBN: 9780415995375
ISBN-10: 041599537X
Format: Paperback
(254mm x 178mm x mm)
Pages: 560
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 1-Jan-2009
Country of Publication: United Kingdom

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Author Biography - Peter B. Orlik

Peter B. Orlik is director and professor in Central Michigan University's School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

Books By Peter B. Orlik

Media Criticism in a Digital Age by Peter B. Orlik
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Exploring Electronic Media by Peter B. Orlik
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