Description - Elsevier's Dictionary of Advertising by S.G. Manoilova
The dynamic business of advertising encompasses an eclectic diversity of fields and activities. Ranging from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.
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Elsevier Science Ltd
Publisher: Elsevier Science & Technology
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