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The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Buy Elsevier's Dictionary of Advertising book by S.G. Manoilova from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780444506917
ISBN-10: 0444506918
Format: Hardback
(245mm x 178mm x 27mm)
Pages: 568
Imprint: Elsevier Science Ltd
Publisher: Elsevier Science & Technology
Publish Date: 1-Aug-2002
Country of Publication: United Kingdom

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