Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Buy Polling Matters book by Frank Newport from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 161mm x 27mm)
Publisher: Little, Brown & Company
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