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Description - Polling Matters by Frank Newport

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Book Details

ISBN: 9780446530644
ISBN-10: 0446530646
Format: Hardback
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 30-Jul-2004
Country of Publication: United States

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