Description - Polling Matters by Frank Newport
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Buy Polling Matters by Frank Newport from Australia's Online Independent Bookstore, Boomerang Books.
Publisher: Little, Brown & Company
Country of Publication:
Book Reviews - Polling Matters by Frank Newport