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Description - The Art of Profitability by Adrian J. Slywotzky

Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.

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Book Details

ISBN: 9780446692274
ISBN-10: 0446692271
Format: Paperback
(184mm x 116mm x 19mm)
Pages: 272
Imprint: Business Plus
Publisher: Little, Brown & Company
Publish Date: 1-Sep-2003
Country of Publication: United States

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Author Biography - Adrian J. Slywotzky

Adrian Slywotsky is Vice President of a global strategy consulting firm, focusing on development of growth strategies in changing markets. He is a frequent speaker at dinners and seminars.

Books By Adrian J. Slywotzky

How to Grow When Markets Don't by Adrian J. Slywotzky
Paperback, November 2004