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Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.

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Book Details

ISBN: 9780446692274
ISBN-10: 0446692271
Format: Paperback
(184mm x 116mm x 19mm)
Pages: 272
Imprint: Business Plus
Publisher: Little, Brown & Company
Publish Date: 1-Sep-2003
Country of Publication: United States

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Author Biography - Adrian J. Slywotzky

Adrian Slywotsky is Vice President of a global strategy consulting firm, focusing on development of growth strategies in changing markets. He is a frequent speaker at dinners and seminars.

Books By Author Adrian J. Slywotzky

How to Grow When Markets Don't by Adrian J. Slywotzky

How to Grow When Markets Don't

Paperback, November 2004
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