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Description - How to Grow When Markets Don't by Richard Wise

In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.

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Book Details

ISBN: 9780446692700
ISBN-10: 0446692700
Format: Paperback
(191mm x 126mm x 24mm)
Pages: 352
Imprint: Warner Books Inc
Publisher: Little, Brown Book Group
Publish Date: 15-Aug-2004
Country of Publication: United Kingdom

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Author Biography - Richard Wise

* Both authors are frequent speakers on the changing face of business strategy.

Books By Richard Wise

Multimedia by Richard Wise
Hardback, October 1999