Description - The 5 Paths to Persuasion by Robert B. Miller
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
Buy The 5 Paths to Persuasion by Robert B. Miller from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x 18mm)
Publisher: Little, Brown & Company
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