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Description - The 5 Paths to Persuasion by Robert B. Miller

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Buy The 5 Paths to Persuasion by Robert B. Miller from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780446695909
ISBN-10: 0446695904
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 256
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 25-Nov-2005
Country of Publication: United States

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