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It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Buy 5 Paths to Persuasion book by Robert B. Miller from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780446695909
ISBN-10: 0446695904
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 256
Imprint: Warner Books
Publisher: Little, Brown & Company
Publish Date: 25-Nov-2005
Country of Publication: United States

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