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Description - Broken Windows, Broken Business by Michael Levine

Social psychologists and law enforcement officials tend to agree that if a window in a building is broken and left un- repaired, all the rest of the windows will soon be broken and the neighborhood will soon go downhill. According to Levine, the same theory is applicable to the world of business. Examples of this principle in action include: JetBlue, which figured out that giving fliers what they really want (leather seats, personal televisions, etc...) when they travel was the absolute key to success * Google, because of its extraordinary and reliable customer accessibility, was able to break out of the clutter of all the Internet search engines. * On the downside, McDonalds lost its edge in recent years when their "Broken Windows" of sloppy eating areas and unsanitary bathrooms began to drive customers away * Same goes for Kmart, which lost sight of its customer base by trying to go upscale. In BROKEN WINDOWS, BROKEN BUSINESS, Michael Levine offers the theory that all problems in business stem from the tiniest details and by extrapolating all the "small" remedies into a much larger plan, these items can stimulate business growth and keep customers coming back for more.

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Book Details

ISBN: 9780446698481
ISBN-10: 0446698482
Format: Paperback
(209mm x 138mm x 13mm)
Pages: 192
Imprint: Business Plus
Publisher: Little, Brown & Company
Publish Date: 1-Nov-2006
Country of Publication: United States

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Author Biography - Michael Levine

Michael Levine is the author of 14 books, including Guerilla PR: How You Can Wage An Effective Public Relations Campaign Without Going Broke plus its sequel. His writing has appeared in USA Today, National Review, LA Times, New York Times and Psychology

Books By Michael Levine

Guerrilla P.R. 2.0 by Michael Levine
Paperback / softback, August 2008
$24.70
Art and Life in Renaissance Venice by Michael Levine
Paperback, March 2005
$75.56
Guerrilla PR Wired by Michael Levine
Paperback, March 2003
$32.96
Analytic Freud by Michael Levine
Hardback, November 1999
$190.80