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It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.

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Book Details

ISBN: 9780446698634
ISBN-10: 0446698636
Format: Paperback
(216mm x 135mm x 21mm)
Pages: 304
Imprint: Business Plus
Publisher: Little, Brown & Company
Publish Date: 8-Mar-2006
Country of Publication: United States

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Author Biography - Ted Plafker

Ted Plafker is a correspondent in the Beijing bureau of The Economist and is internationally recognised as an expert on contemporary China. He is also a regular contributor to numerous other publications.