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Description - Emotional Design by Don Norman

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

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Book Details

ISBN: 9780465051366
ISBN-10: 0465051367
Format: Paperback
(136mm x 205mm x 19mm)
Pages: 272
Imprint: Basic Books
Publisher: INGRAM PUBLISHER SERVICES US
Publish Date: 20-Apr-2005
Country of Publication: United States

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Author Biography - Don Norman

Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centred products and services. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Illinois, USA.

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Design of Everyday Things by Don Norman
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Things That Make Us Smart by Don Norman
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