Call Boomerang Books 1300 36 33 32

Description - Emotional Design by Don Norman

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Buy Emotional Design by Don Norman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780465051366
ISBN-10: 0465051367
Format: Paperback
(136mm x 205mm x 19mm)
Pages: 272
Imprint: Basic Books
Publish Date: 20-Apr-2005
Country of Publication: United States

Other Editions - Emotional Design by Don Norman

Book Reviews - Emotional Design by Don Norman

» Have you read this book? We'd like to know what you think about it - write a review about Emotional Design book by Don Norman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Don Norman

Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centred products and services. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Illinois, USA.

Books By Don Norman

Design of Everyday Things by Don Norman
Paperback, November 2013
Design of Future Things by Don Norman
Paperback, May 2009
Things That Make Us Smart by Don Norman
Paperback, April 1994